The BMW Connected App links your car with your phone to make sure you are always on time.

 

So we asked ourselves: "What would have happened if we had been late to the most iconic events in history?".  

And clearly, the answer to that question is that

time matters.

BMW / TIME MATTERS 

   Copywriter  Art Director  

        Paula Gete-Alonso           Claudio Castagnola                

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