BUDWEISER/ DRINK AND STAY   

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The Insurance Institute for Highway Safety (IIHS) found that the

Fourth of July

is the most hazardous day to be out on the roads

because of the amount of drunk people driving. 

So, if drinking and driving are the worst combination…

...why do our beer cans still fit in our car cup holders?

It’s time to make drinking and driving

incompatible.

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idea 

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This 4th of July Budweiser releases a can that’s just a

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LiiiiiiiiiTTLE                too                    WIDE 

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to fit in our beer cup holders.

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As a LiiiiiiiiiTTLE reminder

that drinking and driving 

were never meant to go together.

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A little more beer for staying here.

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   Copywriter  Art Director  

        Paula Gete-Alonso            Anna Cevallos                 

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