c o p y w r i t e r
BUDWEISER/ DRINK AND STAY
The Insurance Institute for Highway Safety (IIHS) found that the
Fourth of July
is the most hazardous day to be out on the roads
because of the amount of drunk people driving.
So, if drinking and driving are the worst combination…
...why do our beer cans still fit in our car cup holders?
It’s time to make drinking and driving
incompatible.
idea
This 4th of July Budweiser releases a can that’s just a
LiiiiiiiiiTTLE too WIDE
to fit in our beer cup holders.
As a LiiiiiiiiiTTLE reminder
that drinking and driving
were never meant to go together.
A little more beer for staying here.
