Happy No Year 
kraft Mac & cheese

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While the rest of the world is busy with its new years resolutions and with all the things we are meant to start doing the first day of January, Johannes Leonardo and Kraft Mac & Cheese have challenged the world to consider what we might stop doing instead. And that is saying yes to everything. This 2022 is the year to say "no" to anything that doesn't bring you comfort.

How else are you supposed to "Help Yourself" then?

Happy No Year!

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Creative Team


Copywriter: Paula Gete-Alonso
Art Director: Anna Cevallos

GCDs: Jeph Burton & Hunter Hampton
Videographer: Rob Mcenaney

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