Help Yourself 
kraft Mac & cheese

"Good things happen outside your comfort zone"

Said who?

In a world where comfort has been labeled as something negative and become a synonym for being lazy, we forgot 

how essential is to help ourselves to whatever makes us feel good regardless all judgments. And this is exactly what happens when you help yourself to a bowl of Kraft Mac & Cheese: that good feeling shows inside out.

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Our anthemic film 'Skip' turns comfort into a much needed form of self-care.

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The film was supported by super-feel good content featuring our ‘noodley’ characters.

The goal? Encourage everyone to help themselves to a bowl of comfort.

Social feel-good content coming soon...

Creative Team

Junior Copywriter: Paula Gete-Alonso
Junior Art Director: Anna Cevallos

Senior Copywriter: Celia MortlockArt Director: Chris Luu
GCDs: Jeph Burton & Hunter Hampton
Film Director: Jack Begert (Psycho Films)
Choreographer: Ian Eastwood

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Social team

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Copywriters: 

Brandon Greenbaum

Celia Mortlock

Paula Gete-Alonso

Art Directors: 

William Malone

Anna Cevallos

CDs: Jono Flannery & Laura Osborne