We shifted the most iconic symbol in a male-dominated industry
to make a statement and raise awareness about gender inequality.
GENDER INEQUALITY IN THE FILM INDUSTRY
Gender discrimination in Hollywood is a fact. Only 20% of producers, 13% of writers, 4% of directors and 1% of composers are women,
regardless of talent or capability.
HOW WE DID IT
We used social platforms to spread the message and make the female statue a symbol of action by asking people to sign a petition that demands the Academy Awards to only nominate films with equal gender representation.
We opened up a petition on change.org to ask for more gender equal nominations in the Academy Awards. Join the movement here.
THE MAKING OF
We designed a female-shaped Oscar statue and 3D printed.
The Drum 2
Marketing Industry News
La Criatura Creativa
Creative Director Copywriter Art Director COLLAB
Rodrigo de Castro Paula Gete-Alonso Belén Aragón Rodrigo Morán
Joao Unzer Belén Aragón
We created a website to explain the goal of the project and to let people know not just about the statue, but about all the different ways they can support the cause.