We shifted the most iconic symbol in a male-dominated industry

 to make a statement and raise awareness about gender inequality.

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GENDER INEQUALITY IN THE FILM INDUSTRY

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Gender discrimination in Hollywood is a fact. Only 20% of producers, 13% of writers, 4% of directors and 1% of composers are women,

 regardless of talent or capability.

HOW WE DID IT 

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We used social platforms to spread the message and make the female statue a symbol of action by asking people to sign a petition that demands the Academy Awards to only nominate films with equal gender representation.

 

THE CHANGE

 

We opened up a petition on change.org to ask for more gender equal nominations in the Academy Awards. Join the movement here.

 

THE MAKING OF 

We designed a female-shaped Oscar statue and 3D printed. 

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The Drum

The Drum 2 

Club Criacao

Campaign Turkey

Marketing Industry News

Campaign US

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FEATURED ON 

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Smartbrief

Harro

Marketing Directo

La Criatura Creativa

M365

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Creative Director   Copywriter  Art Director     COLLAB

          Rodrigo de Castro                      Paula Gete-Alonso               Belén Aragón                 Rodrigo Morán 

               Joao Unzer                                                                                                         Belén Aragón       

 

THE WEBSITE

 

We created a website to explain the goal of the project and to let people know not just about the statue, but about all the different ways they can support the cause.