SHAMELESS CARDS

When you think about the United States, you can’t help it but think about gun violence.
We decided to turn the most American travel souvenir into one really hard to forget.

With just a few clicks, you could pick your postcard, select your congressman and have your voice heard.

to increase awareness, we spread displays with our postcards across the United States.

We compiled all the postcards into a book and sent them to influencers

SHAMELESS CARDS

[ACTIVATION]

“These ‘Shamecards’ are frighteningreminders of the legacies of mass shootings”

More than 50 postcards

designed by 30 international artists

we created a website

shamepostcards.org

AND send IT directly to congress

U.S. Congresswoman Katherine Clark

1.5 BILLION

MEDIA IMPRESSIONS

14 M

EARN MEDIA IMPRESSIONS

FROM COAST TO COAST

POSTCARDS INTO BOOK

Awards

D&ADDirect – Wood Pencil Clio AwardsDesign: Direct Marketing – Bronze New York FestivalDesign: Mail Marketing – Gold Direct Craft: Illustration – Silver Direct Craft: Art Direction – Bronze

London FestivalDesign: Art Direction – BronzeDesign: Direct Marketing – BronzePrint: Direct Marketing – Bronze

Cannes LionsDirect: excellence in Art DIrection – ShortlistIndustry Craft: Design, Art Direction – ShortlistIndustry Craft: Design, Illustration – ShortlistIndustry Craft: Print, Illustration – Shortlist

One ShowDirect: Art Direction – MeritDesign: Art Direction – MeritDesign: Illustration – Merit

Effie AwardsSocial Good: non-profit – GoldSmall Budget: non-profit – Silver

EpicaDirect Marketing – SilverGraphic Design – Bronze

Muse AwardsCorporate Social Responsibility – Silver

Ad StarsDirect: Charity – GoldDesign: Typography – SilverPrint: Charity – SilverPSA: Peace & Justice – SilverPR: Charity – BronzeMedia: Use of print – BronzeBrand Experience: Activation – Crystal

PHNX AwardsTransform lives – Bronze

Campaign US Magazine Power of Purpose AwardsPublic Service – Silver

Lürzer’s Archive Magazine4/2021 – 4 publications

Communications Arts MagazineAdvertising Annual 62

THE TEAM

ACD -Marcelo Maciel

ACC – Renato Barreto

ACC -Marco Martins

ECD -Tim Vaccarino

ECD – Dave Weist

Copywriter – Paula Gete-Alonso

Art Director – Claudio Castagnola

Copywriter – Adam Cote

Designer – Terri Navarra

Designer – Nick Minieri

Artists

“These ‘Shamecards’ are frightening
reminders of the legacies of mass shootings”

D&AD
Direct – Wood Pencil Clio Awards
Design: Direct Marketing – Bronze 

New York Festival
Design: Mail Marketing – Gold 
Direct Craft: Illustration – Silver 
Direct Craft: Art Direction – Bronze 

London Festival
Design: Art Direction – Bronze
Design: Direct Marketing – Bronze
Print: Direct Marketing – Bronze

Cannes Lions
Direct: excellence in Art DIrection – Shortlist
Industry Craft: Design, Art Direction – Shortlist
Industry Craft: Design, Illustration – Shortlist
Industry Craft: Print, Illustration – Shortlist

One Show
Direct: Art Direction – Merit
Design: Art Direction – Merit
Design: Illustration – Merit

Effie Awards
Social Good: non-profit – Gold
Small Budget: non-profit – Silver

Epica
Direct Marketing – Silver
Graphic Design – Bronze

Muse Awards
Corporate Social Responsibility – Silver

Ad Stars
Direct: Charity – Gold
Design: Typography – Silver
Print: Charity – Silver
PSA: Peace & Justice – Silver
PR: Charity – Bronze
Media: Use of print – Bronze
Brand Experience: Activation – Crystal

PHNX Awards
Transform lives – Bronze

Campaign US Magazine Power of Purpose Awards
Public Service – Silver

Lürzer’s Archive Magazine
4/2021 – 4 publications

Communications Arts Magazine
Advertising Annual 62