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Take A Seat, Take A Stand

WNBA

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The World’s First Seated March

Although women’s movement is on the rise, women are still sidelined in sports. This shows on the empty seats at the WNBA games. This season, the WNBA calls all voices currently supporting women into the arena. By showing up to the game, you’ll be doing more than supporting women in sports. 

You’ll be standing up for women everywhere.

A SEATED MARCH: ARENA DIVISION

Every arena is divided into sections, each assigned to a partner organization. When you take a seat, you’ll be standing for a cause of your choosing and the WNBA will donate a portion of your ticket towards it.

The main partner organizations are: Planned Parenthood, The United State of Women, GLSEN, Mentor, It’s On Us and Bright Pink.

SOCIAL #WNBATakesAStand

On May 20th, our campaign got its own Twitter emoji, displayed every time someone used the hashtag.

Results 

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over 20 million impressions

14,8% UP OF ATTENDANCE

UP 38% VIEWERS OVER LAST YEAR 

featured on 

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​ESPN, The New York Times, The Washington Post, USA Today, ABC News, Fox Sports, U.S. News & World Report, Daily Mail, Tampa Bay Times,Arizona Daily Star, NY Daily News, Taiwan News, Cache Valley Daily, Citizen Tribune, Courier Express, Daily Herald, Fort Bend Herald, Hasting Tribune, Herald Whig, Kartia Velino, KPVI, National Post, Niagara Falls Review, Richmond Times Dispatch, SC Now, Tbo, The Daily Journal, The Eagle Tribune, The Porterville Recorder, The Republic, The Washington Times, Victoria Advocate, Welland Tribune, Wow!, Newsday, SF Gate, The Charlotte Observer, Voice of Alexandria,Star Tribune, The News & Observer, Herald & Review, Bluefield Daily Telegraph, Your Erie, The Eagle, The Fresno Bee, Waco Tribune-Herald, Idaho Statesman,Spectrum News, Finger Lakes Times, Albert Lea Tribune, WacoTrib.com, China Post, FOX 59, Yahoo! Sports, MSN News, Indianapolis Business Journal, Circa,WHIO TV, KDH News, The Spokesman Review, Dothan Eagle, KLBJ News Radio,Post Bulletin, The Spokesman-Review, News OK, Sportskeeda, Star Advertiser,Hickory Record, The Bradford Era, Atlanta Black Star

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Creative Director   Copywriter  Art Director     agency 

          Rodrigo Morán                           Paula Gete-Alonso              Belén Aragón                 Edelman NYC   

          Kristen Kursterer                                 Arjun Roy                                                                                                                                                              Olga Alonso