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WNBA/Take A Seat, Take A Stand

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The World’s First Seated March

Although women’s movement is on the rise, women are still sidelined in sports. This shows on the empty seats at the WNBA games. This season, the WNBA calls all voices currently supporting women into the arena. By showing up to the game, you’ll be doing more than supporting women in sports. 

You’ll be standing up for women everywhere.

A SEATED MARCH: ARENA DIVISION

Every arena is divided into sections, each assigned to a partner organization. When you take a seat, you’ll be standing for a cause of your choosing and the WNBA will donate a portion of your ticket towards it.

 

The main partner organizations are: Planned Parenthood, The United State of Women, GLSEN, Mentor, It’s On Us and Bright Pink.

SOCIAL #WNBATakesAStand

On May 20th, our campaign got its own Twitter emoji, displayed every time someone used the hashtag.

Results 

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over 20 million impressions

14,8% UP OF ATTENDANCE

UP 38% VIEWERS OVER LAST YEAR 

featured on 

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Creative Director   Copywriter  Art Director     agency 

          Rodrigo Morán                           Paula Gete-Alonso              Belén Aragón                 Edelman NYC   

          Kristen Kursterer                                 Arjun Roy                                                                                                                                                              Olga Alonso

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